|Chicago, September 5, 2008 -VHT Inc., a leading provider of visual marketing services, announces the launch of its Interactive Floor Plan, a customized tool that provides real estate professionals an attractive way to showcase a property. VHT integrates computer-aided design software with professional photography to give users a room-by-room picture and help potential buyers get a genuine feel for the property's size and layout.
“Real estate professionals who invest in interactive, informative marketing tools attract more attention for their listings and themselves,” said Brian Balduf, CEO of VHT, Inc. “VHT's Interactive Floor Plan delivers an engaging tool that focuses the buyer's attention on a property's most marketable attributes. This increases the property's perceived value and increases the likelihood that a buyer will take interest and visit the house.”
VHT's professionally-produced, Interactive Floor Plans are prepared after on-site, professional measurements or can be produced with architectural blueprints or older floor plans. Each Interactive Floor Plan is created in a horizontal (landscape) or a vertical (portrait) orientation. Floor plans can be downloaded and printed for use in brochures, presentations, e-mails and Web sites.
“Marketing to consumers in today's market requires sophisticated, interactive selling tools,” said Lisa Sons, Senior Product Manager at VHT. “More than 84 percent of home buyers use the Internet to research listings. Consumers need to see themselves in these houses and you can't put them there without interactive visuals.”
About VHT, Inc.
VHT provides professional production, management and distribution of visual content – including photographs, video, multimedia tours and Video on Demand television spots - for more than $1.5 billion in properties for 3,500 clients and 75,000 real estate professionals. VHT's production services include the creation of visual content by VHT's nationwide team of professional photographers and videographers as well as the award-winning video editors and image specialists at VHT Studios. VHT's ImageWorks visual asset management services provide for the resizing, reformatting, repurposing, tracking and distribution of visual assets for use in all media.