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CHICAGO , ILLINOIS : Chicago Real Estate giant, Baird & Warner, is sending their agents into the typically busy summer months with a new arsenal of marketing tools. Recently, Baird & Warner debuted the company's most enterprising marketing program to date - a program that equips agents with a much more comprehensive visual marketing plan. The Luxury Portfolio Fine Property Collection introduces "multidimensional marketing." Included in this new visual marketing plan are the options to implement with their listings leather bound presentation albums, professional photography, and customized DVDs. But the most exciting part of multidimensional marketing is the introduction of professional video productions, which are quickly becoming a favorite over traditional virtual tours.
Baird & Warner is no stranger to breaking ground in promising areas - they have successfully stayed ahead of trends and are an essential part of the Chicago community. Staying true to this persona, Baird & Warner is engaging in more interactive marketing with their inclusion of the dramatic new video production - The VHT Tour. The VHT Tour is an impressive professional video production of the property and is complete with custom-scripted narration and specially selected background music, guiding the viewer through an engaging tour of the home. "This new cutting-edge visual technology provides a competitive advantage for our agents. It helps to differentiate them from the competition and add value for their clients. In addition, we've seen that the more professionally a property is presented the higher the perceived value. This is a significant benefit for our sellers," says Jim Schiefelbein, Vice President of Marketing for Baird & Warner.
In addition to the Internet, people can now view VHT Tours of properties on iPods, cell phones, and pocket pc's. The tours can play above traffic on video billboards, in the comfort of your home on your plasma or flat panel display and on Video On Demand Networks. The foundation of the VHT Tour resides in high definition photographs, which are used in leading real estate publications and various marketing materials. "VHT Tours provide the best return on investment an agent can make in marketing a property and themselves," says Brannon Lambert, President of VHT. "The combination of high quality photographs and the stunning video presentation grabs buyers' attention. It affects, motivates, and moves potential clients by presenting properties in their best light, creating striking first impressions."
About VHT
Headquartered in Chicago , Illinois , VHT is the world's leading provider of Visual Marketing Services for properties, locations, destinations, and luxury items. VHT provides stunning photography and professional video productions for both interactive and print use as well as image/asset management and distribution services. VHT's clients include many of the nations largest residential brokerage firms, property management companies, and homebuilders. www.VHT.com (800) 790-8687 |
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