Top brokerage chooses VHT to boost site visitors and give home buyers direct access to accurate, original listings information
ROSEMONT, IL., Jan. 10, 2012-- Edina Realty, one of the nation's largest realty companies, has signed an agreement to use VHT's ImageWorks, Edina Realty and VHT announced today. The platform will help drive search engine visitors to edinarealty.com as part of Edina Realty's overall plans to ensure that home buyers have direct access to the original source of listing information.
Implementation will be complete in the first quarter, according to VHT, a leading provider of technology and services for marketing residential real estate online. Edina Realty, a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate, has approximately 60 real estate offices in Minnesota and Wisconsin, and nearly 2,100 agents.
VHT ImageWorks is a comprehensive and automated digital marketing platform used by industry-leading brokerages to drive buyers directly from search engines to their sites and engage them with visually alluring property presentations. Edina Realty will utilize the platform to leverage its large base of listings, property photos and videos to enhance search engine presence, online customer acquisition and sales conversion.
"Edina Realty's recent decision to pull our listings from third party aggregators will benefit consumers and our agents by reducing the frustration created by non-broker sites that provide incorrect and confusing information about listings and lead consumers away from the agents who are most knowledgeable about those listings," said Bob Peltier, president and CEO of Edina Realty Home Services. "Our agreement with VHT supports that decision by increasing the visibility of the most accurate original listing information on search engines, where buyers typically start the home-buying and search process."
"VHT ImageWorks customers have experienced an average increase in the number of visitors they get from search engines of over 40 percent," said Alex Zoghlin, VHT CEO. "Edina Realty has always been a leader in using technology for their agents and customers. We look forward to helping the company, and its fellow HomeServices' brokerages, provide a superior consumer experience online while also offering added value to their agents."
About Edina Realty
Edina Realty, a subsidiary of HomeServices of America, is one of the nation's largest real estate companies with approximately 60 real estate offices throughout Minnesota and western Wisconsin and nearly 2,100 REALTORS®. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, and Edina Realty Mortgage. Edina Realty handled more than 27,000 transactions and $5.4 billion in sales volume in 2011. For more information, visit www.edinarealty.com or find us on Facebook: facebook.com/EdinaRealty; and Twitter: Twitter/Edina_Realty
VHT is a leading provider of digital marketing technology and services to companies offering unique properties, locations and products who need a comprehensive, cost-effective solution for customer acquisition and driving revenue on the web. VHT Studios provides professional photographers, image optimization specialists and state-of-the-art technology for producing the finest visual imagery. VHT ImageWorks is an integrated and automated platform that includes a comprehensive array of tolls that businesses need to increase site traffic, leverage their visual assets and improve sales conversion. The platform requires minimal efforts on clients' part, and has delivered measurable results to industry-leading brands by increasing the volume of visitors from search engines and engaging online visitors with alluring visual presentations of their offerings.
VHT's team has decades of experience in marketing, technology, search engine optimization and professional production, management and distribution of visual assets – including photographs, video, multimedia tours and Video on Demand television spots for 3,500 clients companies. Venture-backed VHT is based in Rosemont, IL. For more information, visit www.vht.com.